‘Context Collapse.’

by Chris Kamalski

Super interesting article on Facebook’s future, and whether it can remain relevant in an unstoppable digital age. I know that I increasingly struggle with how much effort/attention to give FB, and have found it becoming more ‘work’ than fun to maintain clearing my Inbox…

The money quote:

There’s a name for what happens when everyone joins the same site at the same time, perhaps rendering it uncool: “context collapse.” That’s the term used to describe a series of awkward events like when your boss or parents friend you, or someone posts a picture of you that you don’t want your colleagues seeing, or when an elementary school bully from your past starts commenting on your status updates. As these activities cascade, social media research has shown that people begin to shy away from their online persona and begin aggressively limiting the information that appears about themselves. Not surprisingly, users begin to stress out about their tangled social scenes and abandon the network all together.