Is Social Media A Fad Or A Revolution?
by Chris Kamalski
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia 1 in 6 higher education students are enrolled in online curriculum % of companies using LinkedIn as a primary tool to find employees….80% The fastest growing segment on Facebook is 55-65 year-old females Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen The #2 largest search engine in the world is YouTube Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English There are over 200,000,000 Blogs 54% = Number of bloggers who post content or tweet daily Because of the speed in which social media enables communication, word of mouth now becomes world of mouth If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 25% of Americans in the past month said they watched a short video…on their phone More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.